RED BULL GIVES YOU WINGS
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born.
WHEN TO DRINK
Red Bull Energy Drink is valued worldwide for elite sports, for studying, for demanding professions and for long car rides.
WHAT'S INSIDE THE CAN
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Caffeine: Caffeine was already known among ancient peoples. They gained caffeine from natural sources such as tea, coffee, cocoa beans and kola nut and appreciated its stimulating effect on the human body.
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Taurine: Taurine is an amino acid that naturally occurs in the human body and in the daily diet. It is involved in a variety of biological processes.
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B-complex vitamins: Vitamins are essential micronutrients that help maintain normal body functions.
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Aspartame & acesulfame K: Aspartame& acesulfame K are the world's most widely tested and widely sugar substitutes worldwide. Both have an excellent safety profile.
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Alpine water: Water is of course one of the main ingredients of Red Bull
Sustainability
Red Bull is very aware of its environment responsibility and is constantly striving for improvement. Red Bull has made a conscious decision to use 100 percent recyclable aluminium cans, and we developed our Red Bull Coolers which use up to 45 percent less energy than conventional fridges.
Made in Austria
